Building Canada’s
leading platform of youth enrichment brands.
Uniting trusted programs that inspire movement, creativity, and confidence.
At Good Motion, we move with purpose.
For every kids’ journey.
About the Company
Good Motion is creating a connected ecosystem of programs that help every child thrive.
We partner with exceptional founders and operators to scale trusted child programs into thriving national brands—strengthening the spaces where kids grow, learn, and play.
The Why
Families face a patchwork of local programs — great experiences, but limited consistency or scale. Founders want to grow, but face operational and capital constraints.
Good Motion bridges that gap — building the connective tissue between passion-driven operators and the resources they deserve.
How its Done
We acquire and partner with leading community-based organizations, providing strategic support, shared services, and operational excellence.
Our collaborative model empowers brands to maintain their identity while benefiting from growth infrastructure, capital, and cross-brand learning.
Our Mission
Together, we’re creating a family of brands that span movement, sports, arts, learning, and wellness — all united by a shared mission: to help every child reach their full potential.
Partners in caring. Partners in Growth.
Backed by leading Canadian investors who share our belief in building strong communities through motion and learning.
Opportunity Seized
Good Motion Focus
Active Play and Learning & Wellness are the two core pillars of youth enrichment. Together, they create a holistic portfolio that engages families earlier, retains them longer, and delivers stronger, more resilient growth.
1
Active Play
Programs that build confidence, coordination, and character through movement — from gymnastics and swimming to biking and sport academies. These experiences lay the foundation for kids to learn the power of movement and exercise, while developing team-skills and sports literacy.
2
Learning & Wellness
Programs that spark curiosity, creativity, and balance. This includes tutoring and STEM education, arts and emotional wellbeing.
Learning & Wellness brands help kids discover their potential, while giving families trusted spaces for growth, balance, and emotional resilience.
Our vision is simple: to build 
the leading platform for kids’ 
active play and learning
—helping to shape healthier, more confident,
and more 
curious generations.
Leadership Team
Jake Cassaday
CEO / Leadership Development
A seasoned operator and investor, Jake has led high-growth businesses across media and technology. He founded Good Motion Group to bring the same strategic discipline and entrepreneurial spirit to Canada’s youth enrichment market.
Inspiring Kids Across Canada
FAQs
What is Good Motion Group?
Good Motion Group is a Canadian platform company that acquires, supports, and scales trusted youth enrichment brands. Our mission is to connect families to meaningful programs that build confidence, creativity, and community through motion and learning. Our focus is on long-term partnerships with strong founders and leadership teams.
What types of brands does GMG acquire or partner with?
We partner with organizations focused on youth development, active play, arts, learning, and wellness — businesses that make a positive impact on kids and families. Whether program-based, location-based, or community-embedded, we look for strong local roots and a shared commitment to growth and excellence.
What do you look for in an acquisition or partnership?
We look for:
- A clear track record of impact and quality programming
- Strong unit economics and profitability
- Passionate leadership teams who want to keep growing
- Alignment with our values: movement, learning, character, and connection
Our ideal partners want to retain what makes them unique — while accessing the resources, expertise, and network to expand sustainably.
How does Good Motion support its brands after acquisition?
We provide strategic, operational, and financial support tailored to each brand’s needs. This includes:
- Sales. marketing and partnerships
- Leadership and staffing resources
- Finance and administrative systems
- Growth planning and site expansion
- Access to best practices across our network
Our approach is collaborative — we don’t replace founders; we amplify them.
Is Good Motion a private equity firm?
No, we’re a platform company. We invest patient, long-term capital — and operate alongside founders to build enduring brands.
How can I get involved?
If you operate a youth program or brand that aligns with our mission — or if you’re an investor or advisor interested in partnering — we’d love to connect.
→ Use the contact form below to start the conversation.
What’s next for GMG?
We’re continuing to grow our platform with new acquisitions and partnerships across Canada.